Launch & 12-Month Marketing Support
Web · Social · Influencers · Ads
Opening November 18
Today’s Goal
Give you a clear A–Z, turn-key plan to launch and grow Trussardi in Latvia.
Strategy & Lead
one partner from plan to delivery
Localized Website
Video & Content
(IG/TikTok/FB + promos)
Marketing Automation & Analytics
track, learn, scale
Strategy & Lead: Context & Year Goals
The Situation
Trussardi is opening a flagship store in Riga's premium shopping district. We have access to global brand assets and campaign materials to maintain consistency while building local relevance.
Consistent Brand Presence
Maintain Trussardi's sophisticated aesthetic while adapting messaging for the Latvian market through strategic localization.
Drive Store Traffic
Generate qualified foot traffic through targeted digital campaigns that connect online engagement to in-store visits.
Build Local Community
Cultivate a dedicated following of fashion-forward Latvian consumers who become brand ambassadors and repeat customers.
Core KPIs
Reach & Video Views
Brand awareness metrics across social platforms
Google Maps Routes & Calls
Direct intent indicators for store visits
Website Visits & RSVPs
Digital engagement and event participation
Launch Sprint Strategy
Pre-Launch Setup (Now → November 18)
Platform Access & Tracking Setup
Landing page, Base Social networks, - connect/configure Meta Business, Google Ads, TikTok Business, GA4, and Google Business Profile with proper tracking and attribution.
Countdown Content Creation
Develop anticipation-building Reels and Stories featuring store preparations, behind-the-scenes content, and launch teasers.
Store Window QR Integration
Install QR codes directing to a streamlined landing page with store hours, location map, and RSVP functionality for opening events.
Riga Store & Web Strategy
Web development in 3 Stages,
Landingpage for Local Presence
Objective: Convert interest into footfall and online orders.
Features: Store info - hours, map, news, careers, SEO optimized for "Italian luxury fashion in Riga".
Outcome: Drives store traffic
Local e-Commerce
Features: Buy/reserve items from Riga stock, shoppable IG/FB posts.
Logistics: Same/next-day Riga delivery; in-store pickup.
Outcome: Always-on sales, accurate local inventory.
Optional: Hybrid e-Commerce
Features: Local collection + highlighted global catalog access.
Transparency: Clear delivery times for international stock.
Outcome: Full brand experience once Stages 1 and 2 are stable.
Integrated Channel Ecosystem
Web Presence
Dedicated store landing pages and campaign microsites that support social campaigns with detailed product information.
Instagram/Facebook/TikTok
Video-first content strategy with Stories, Reels, and feed posts optimized for discovery and engagement across all platforms.
Google Business + Ads
Local search optimization and store visit campaigns targeting high-intent customers actively seeking fashion retailers.
PR & Influencers
Strategic partnerships with local fashion influencers and targeted media outreach to amplify brand credibility.
Global Campaign Integration
Local content strategy aligns seamlessly with Trussardi's global campaign calendar, incorporating:
- FW25 Collection: Seasonal fashion storytelling
- Denim Focus: Casual luxury positioning
- Iconic Bags: Leather goods heritage
- Holiday Collections: Gift-focused campaigns
Content Architecture
Strategic Content Mix
Global Assets
Trussardi HQ photography, campaign videos, and brand materials
Local Content
Store atmosphere, staff highlights, and Riga-specific moments
Technical Specifications
- Formats: 9:16 (Stories/Reels), 4:5 (Feed), 1:1 (Square posts)
- Languages: Bilingual captions in English and Latvian
- Approval Process: As needed, materials can be shared 3-5 business days before publishing.
Target Audience & Customer Journey
Primary Segments
Design-Led Professionals
Architects, creatives, and business professionals who value sophisticated design and quality craftsmanship in their wardrobe choices.
Fashion-Savvy Travelers
International visitors and locals who follow global fashion trends and seek premium European brands during their shopping experiences.
High-Intent Gift Buyers
Holiday shoppers looking for luxury gifts, particularly during peak seasons when premium positioning drives purchase decisions.
Customer Journey Optimization
Reel Discovery
Initial brand exposure through engaging short-form video content
Profile Exploration
Brand story discovery and product browsing
Google Maps Navigation
Store location lookup and route planning
Store Visit
In-person shopping experience and purchase
UGC (AI UGC) Creation
Customer-generated content and brand advocacy
Monthly Content Rhythm
Feed Posts Monthly
Mix of product showcases, lifestyle content, and store moments
Stories Monthly
Behind-the-scenes content, daily updates, and customer features
Reels Monthly
High-production video content focusing on products and styling
Ad-Hoc Stories Weekly
Real-time moments, events, and spontaneous brand interactions
Sample Monthly Calendar Structure
Paid Media Strategy
Platform-Specific Approach
Meta Advertising
Focus on Reach optimization and ThruPlay campaigns with sophisticated retargeting sequences for engaged users.
Google Campaigns
Brand search protection plus Maps and Store-visit campaigns targeting high-intent local searches.
Experimental Channels
Test Waze proximity advertising and YouTube Shorts campaigns for expanded reach and awareness.
Our optimization strategy prioritizes cost-per-route and cost-per-thru-play metrics rather than vanity engagement metrics, ensuring every advertising dollar contributes to actual store visits and brand consideration.
Analytics & Performance Measurement
Monthly Reporting Dashboard
Reach & Video Views
Brand awareness metrics across all social platforms, tracking unique users reached and video completion rates.
Click-Through Rates
Engagement quality measurement showing how effectively content drives traffic to store pages and Google Business Profile.
Google Business Routes & Calls
Direct intent indicators measuring directions requests and phone calls generated through Google Maps presence.
Website Visits & Conversions
Traffic volume and user behavior on store landing pages, campaign sites, and RSVP completion rates.
Footfall Correlation Metrics
Since direct foot traffic measurement isn't always possible, we track proxy indicators that strongly correlate with store visits:
- Google Maps route requests and duration
- Phone calls from Google Business Profile
- Store-visit ad campaign performance
- Local search ranking improvements
"If we can't measure it, we can't improve it. Clear monthly readouts enable clear strategic decisions for continuous optimization."
Brand Approval & Workflow Process
Content Creation
Initial drafts and concepts developed following brand guidelines
Internal Review
Quality check and brand alignment assessment before submission
HQ Approval
Trussardi headquarters reviews and approves all materials
Scheduling
Approved content scheduled across platforms for optimal timing
Publication
Content goes live with real-time monitoring and engagement
Approval Timeline
Ownership Structure
- HQ Responsibility: Visual asset approval and brand consistency
- Local Team: Content adaptation, localization, and publication
- Collaborative: Campaign strategy and performance optimization
Quality Assurance
Every piece of content undergoes rigorous review to ensure:
- Brand voice consistency
- Visual aesthetic alignment
- Cultural sensitivity
- Technical specifications
- Legal compliance
This governance structure protects brand integrity while enabling rapid local market response and authentic cultural adaptation.
12-Month Strategic Roadmap
Q4: Launch & Holidays
Store opening execution, holiday gift campaigns, and establishing local market presence through premium positioning and gift-focused messaging.
Q1: Spring/Summer Preparation
New season collection introduction, customer loyalty program testing, and building repeat visitor base through personalized experiences.
Q2: UGC & Storytelling Focus
User-generated content campaigns, PR storytelling amplification, and summer capsule collection launches with lifestyle integration.
Q3: Fall/Winter & Denim Emphasis
Pre-fall collection preview, denim heritage storytelling, and preparation for anniversary celebration of successful first year.
Global Calendar Alignment
Every local campaign synchronizes with Trussardi's international marketing calendar, ensuring:
- Consistent brand messaging worldwide
- Optimized asset utilization
- Seasonal relevance and timing
- Cross-market campaign synergies
Continuous Optimization
Monthly performance reviews enable:
- Strategy refinement based on data
- Budget reallocation for best ROI
- Creative evolution and testing
- Market opportunity identification
Philosophy: Seasonal cadence mapped to global calendar ensures no drama, just consistent, sophisticated execution that builds lasting brand presence in the Latvian luxury market.
Ready to Launch Trussardi Latvia
Choose Your Package
We recommend starting with Growth & Launch for the first 3 months to establish strong market presence with optimal content volume and local adaptation.
Grant Platform Access or Profile Creation
Provide access to Meta Business Manager, Instagram, Google Ads, Google Business Profile, TikTok Business, GA4, Google Tag Manager, and CMS platforms.
Confirm Approval Workflow
Establish clear content approval process with designated contacts at Trussardi HQ and local team for streamlined communication.
Launch Execution
Begin campaign implementation within 48 hours of approval and access confirmation, with immediate sprint toward November 18 opening.
We're ready to make Trussardi's Latvian debut exceptional. Our team brings proven expertise in luxury retail marketing, deep understanding of the local market, and commitment to brand excellence.
The store opens November 18. Let's create something remarkable together.
Key Operational & Contact Information
Trussardi Latvia (Vendorese SL)
Legal & Registration:
- Full Name: REINAR SIA
- Legal & Postal Address: ELIZABETES IELA 18-22, RIGA,
LV-1050
- Taxpayer ID (INN): LV40203651191
- Primary State Registration: 40203651191
Banking Details:
- Bank: AS «CITADELE BANKA»
- SWIFT: PARXLV22
- IBAN: LV 30 PARX 0033441650001
Key Contact:
- CEO: JELENA BELYAEVA
- E-mail: Jelena77est@gmail.com
- +37258434353
Design & Marketing Partner
SIA Artspace
www.artspace.lv
Key Contact:
Creative Director
PATRIKS ZVAIGZNE
+371 2284 6235
Specializing in luxury brand digital presence and local market adaptation.
Trussardi Store — Latvia